Use of Music in Marketing Essay Example | Topics and Well Written Essays - 2500 words

Utilization of Music in Marketing - Essay Example This paper Utilization of music in showcasing traces the job of music in the promoting. The music makes the relationship among sound and item's picture in the buyers' psyches. Individuals purchasing certain brand in the XXI century don't require only a brand, they additionally need enthusiastic association with it and they need to ensure that this brand will talk about them to others. Also, enthusiastic input from the demonstration of procurement is conceivable just when the notice has made buzz and energy ahead of time. So plugs with the correct music can ensure three significant things to buyers: character with the item, commitment, and money of the advertising circumstance. Music can be that last advance helping the brand to attract consideration of the clients and stick their memory. Also, with the assistance of music it is conceivable to furnish purchasers with the substance to look at and share (Olenski, 2014). At whatever point there are feelings included individuals begin tal king about masterful methodology. That is the manner by which picking the correct music has gotten an extraordinary sort of craftsmanship in promoting. Music as an all inclusive language can address all layers of the crowd and be comprehended without words. Music in a split second gives a brimming with extent of data about the fundamental qualities of the item: for instance, if an organization is propelling a totally new item they may present a new band in their business to be related with coolness and advancements. Music requests to a progressively significant degree of data handling feelings.

Write a review Essay Example | Topics and Well Written Essays - 500 words

Compose a survey - Essay Example Simultaneously, Titanic struck an ice sheet in the sea. At that point, Rose’s fiancã © Cal Hockley found this sentiment and blames Jack for robbery of his blessing to Rose. In state of frenzy as a result of ship’s sinking, Rose and Jack were re-joined together and attempted to endure together. In any case, vulnerable Atlantic Ocean Jack relinquished himself so as to spare Rose. Toward the end, Rose is an elderly person tossing Cal’s blessing back to the sea. Along these lines, this film can be taken as a perplexing story that contacts various sides of human life in sort of Romantic Drama. In this refined setting, in a given exposition the play of fundamental on-screen characters, unexpected developments and amazing consummation are taken as rules in assessing this film as truly outstanding among every single Romantic Drama. To begin with, the primary characters played by Leonardo DiCaprio and Kate Winslet are engaged with the engaging romantic tale that developed just because during the journey on the boat titled Titanic. As a matter of fact, the connection between the couple create in such an enthusiastic and passionate way that it is unimaginable not to trust them. What's more, the way that he is a poor unsafe specialist attempting to pick up consideration from an affluent woman is additionally significant in making their affection much progressively arousing. Consequently, the pair made by DiCaprio and Winslet is truly adored by open even these days. In addition, they despite everything are probably the best couple on the screen. In this unique situation, the manner in which these two on-screen characters introduced the story among Jack and Rose helped their future vocations in Hollywood. In this manner, the play of principle on-screen characters is on the most elevated level in Titanic. Besides, plot in the film is profoundly fascinating and loaded with unforeseen challenges brought about by water and individuals. From one perspective, after liner had collided with an ice sheet everybody left nearly with no possibility to endure. On another hand, various passings brought about by Titanic were driven by human factor. In this unique circumstance, an extra character Cal who needed to wed Rose is one of such individuals.

Love Affair 11.027 New Orleans

Love Affair 11.027 New Orleans [by Janet Li 12] A house decked out in Mardi Gras swag in the French Quarter. How did you spend your spring break? Eight students in the class 11.027, City to City, spent our week doing ground research for four different planning projects: working for a neighborhood advocacy group, blight mapping, collecting data on transit systems, and examining urban design standards in New Orleans. Course 11Urban Studies and Planningis one of the smaller majors at MIT, and it is an absolutely awesome field. MITs planning department is one of the best in the nation and encompasses a variety of different specializations, ranging from urban design to international development to environmental policy, and more. I joined course 11 as a junior and have been loving it ever since. 11.027 may be one of my favorite classes Ive taken so far, though, and much of that has to do with the field work we did in New Orleans this past week. New Orleans is an eclectic, raw, beautiful city that is slowly but surely revitalizing today post Katrina. Much reconstruction work is still being done, and thats what makes it such an interesting city to study. As rebuilding continues, we as planners must find the balance between returning the city and its fiercely loyal residents to their former home, and grasping the opportunity to restructure and redesign NOLA so that it may continue to prosper for many years to come. I was part of the transportation group. Each day, we worked with alums from the MIT masters program in city planning to ride and experience the different types of public transportation in New Orleans, from buses to streetcars to the ferry. We biked around on our last day, interviewing locals about their experiences with the system and recording our observations about some of the problems with signage and bus shelters (i.e., the lack thereof) on routes throughout the city. When we werent working, we spent hours exploring and walking around the city. New Orleans is such a conglomerate, a fusion of various cultures, and the vast distinctions between neighborhoods definitely reflect that. We lived in the French Quarter, just a block away from Bourbon, a historic street known for its madcap wild nightlife. Our first night in New Orleans happened to coincide with Saint Josephs Day, and we experienced a procession of hundreds of exultant, flamboyantly dressed Italian American men giving away red, white, and green flowers, beads, and garters for kisses. Bourbon Street Another night was spent on Frenchmen Street, an area with a distinctly European feel. Live music is everywhere in New Orleans, but especially on Frenchmen, and we had a lovely dinner at The Maison while enjoying the soulful beats of a jazz trio. Art is everywhere in NOLA, from the decadent parade floats that seem to be a year-long phenomenon; to the musicians who make their living playing on the streets; to the beautiful galleries of professional artists; to the architectural wonders of the buildings, both new and old; to the increase in intricate street art done by graffiti artists after Hurricane Katrina. All lend themselves to the elaborate, colorful tapestry of art which forms an enormous part of the culture of New Orleans. Art on a Canal Street Bus shelter. Live street musicians performing an instrumental cover of Justin Biebers Baby. The controversial, but beautiful, houses built through Brad Pitts Make It Right foundation. The entire class was blown away by NOLAs vitality and very special way of life, and many of us are hoping to come back down to New Orleans for the summer. What are your summer plans, and how did you experience art over your spring break?

Same Sex Marriage Should Be Legalized Essay - 1516 Words

Everyone knows what marriage is. One either saw one, participated in one or had one. The constitution of marriage is something that has existed for as long as men can remember. Marriage is a celebration, something, both men and women, look forward to since they are children. The general idea about marriage is that it includes a man and a woman, but what about same-sex marriage? Everything changes as time goes by: cars, phones, televisions, etc., therefore the idea of marriage must change as well. Same-sex marriage needs to be legalized all over the world. Same-sex marriage legalization can only do good in our society. This will promote a non-discriminative and equal society, protect families and their children and strengthen International reputation. Unfortunately, many will not agree and state that same-sex marriage weakens the institution of marriage, that it can emotionally damage children and can have negative consequences on religious liberties. As a country who values freedom and equality so much, one would think that these values include the LGBT community, but it does not. How can a country proclaim that the freedom of its citizens comes first, if it denies this same â€Å"freedom† to those who see love in the eye of their same-sex partner? Denying same-sex marriage means denying equality to all: in the words of John Corvino, an associate professor and chair of philosophy at Wayne State University in Detroit, â€Å"Once the state provides marriage as an option forShow MoreRelatedShould Same-Sex Marriages Be Legalized?. Same-Sex Marriages2063 Words   |  9 PagesShould Same-Sex Marriages Be Legalized? Same-sex marriages should be illegal because the increase of marriages with the same sex has aroused conflicts in society, affects on children, and religiously. Therefore one must halt the proposal. The history of homosexuality has a lot of stories to tell, however, the beginning of it all would begin shortly and oddly. On the Western contemporary concept of homosexuality would relatively currently be considered new during the day of time. Ideas of homosexualityRead MoreSame Sex Marriage Should Be Legalized . The Same Sex Marriage1723 Words   |  7 Pages Same sex marriage should be legalized The same sex marriage has been widely debated in many countries for a long time. It is an important issue because it concerns basic moral and human rights. People all over the world come to the United States in search of freedom and equality. Being able to marry anyone, no matter the gender, is a freedom of right, but if that freedom of right is taken away from people than there is no equality. Homosexual peopleRead MoreSame Sex Marriage Should Not Be Legalized926 Words   |  4 Pageshave misunderstood the meaning of marriage. Marriage is not just a term to describe relationship that are precious to us, it’s more than just a union of heart and mind; it’s an institution between a man and a women. biblically, marriage is a life time union of a man and a women, primarily for the purpose of building a family and providing a stable environments for that family (1 Corinthian 7:2 16) According to Peter Sprigg, same sex marriage should not be legalized because of its immediate and long-termRead MoreSame Sex Marriage Should Be Legalized1361 Words   |  6 PagesSame sex marriage has been the topic of an ongoing controversial debate in many countries for a long time now. This is an important issue because it concerns the basic principle of human rights and basic morality. Same sex marriage should be legalized; it is a violation of human rights, there are many misconceptions of same sex individuals, and allowing same sex marriage to be legalized would provide a boost to the economy. There are many misconceptions of homosexual people. A common myth is thatRead MoreSame Sex Marriage Should Not Be Legalized1562 Words   |  7 Pages~ Busse Same-Sex Debate Essay ~ Ever since the time when America studied family values and focused on healthy and important influences, marriage was considered to be between man and woman holding a physical and spiritual bond between each other, not between man and man and woman and woman. Some may see marriage as between two people of the same gender, or what is known as same-sex marriage. This form of marriage became popular in the U.S. during the 1960’s and 1970’s due to the urge of legalizationRead MoreSame Sex Marriage Should Be Legalized898 Words   |  4 Pages2015 same sex marriage was legalized in all fifty states. Many arguments have come around about if homosexuality is genetic or if its chosen. Many people think either way and there aren’t many people who are in between thinking that homosexuality is chosen or not. The song â€Å"Same Love† by Macklemore was released in 2015 when all of the media slowed down about homosexuality and after same sex marriage was legalize d. So when Macklemore released this song more attention came to same sex marriage. ThisRead MoreShould Same Sex Marriage Be Legalized?1372 Words   |  6 PagesThe â€Å"date which will live in infamy† just had a child! As of June 26, 2015, same-sex marriage was legalized in all 50 states of America by the Supreme Court from a ruling that barely passed by a 5-4 vote. Wait a minute. Back up. Do you mean to tell me that boys can marry boys now? That girls can marry girls? That it’s legal?! Wake up America! Do you even realize what you have done? You have given gay people the right to marry. To marry! Who in their right mind would give gay people that cherishedRead MoreShould Same Sex Marriage Be Legalized?945 Words   |  4 PagesShould Same-Sex Marriage Be Legalized? Regardless of color, ethnicity, culture or religion, marriage has been and always have considered to be a man and a woman. This concern has been a debating and a hot topic currently in the United States p olitics, it is prohibited in a majority of the nation till the President have pass the law for same-sex marriage. With this question, I feel that same sex marriage should not be legalized, but it cannot be banned. I sense that a marriage is intensely betweenRead MoreSame Sex Marriage Should Be Legalized972 Words   |  4 PagesSame sex couples have been waiting for same sex marriage to be legalized for many decades. According to Ken LaMance, â€Å"One of the first documented challenges to same-sex marriages occurred on May 18th, 1970, where two men applied for a marriage license in Heppenin County, Minnesota† (LaMance). Their request was denied because they felt marriage should be between a man and a woman. Civil Unions were the first step in legalizing same sex marriage. Civil Unions were introduced in 2000 in Vermont. CivilRead MoreSame Sex Marriage Should Be Legalized910 Words   |  4 PagesSame-sex marriages also know, as gay/ Lesbian marriage is marriage between peop le of the same sex either as a secular civil ceremony or in a religious setting. In the late 20th century. Religious rites of marriage without legal recognition became increasingly common. In the 21st centuries various types of the same-sex unions have come to be legalized. As of 26 June 2015, eighteen countries; Argentina, Belgium, Brazil, Canada, Denmark, France, Iceland, Luxembourg, the Netherlands, New Zealand, Norway

Being Danny s Best Man - 937 Words

Good afternoon Ladies and Gentlemen. For those of you that don t know me, my name s Tyler, and I ve had the privilege of being Danny’s best man. I hope you ve all enjoyed the day so far, and I think you ll all agree... at the church today the bride looked absolutely stunning! Firstly a few thank-yous I have been asked to make. Firstly, to all who have helped in the service, and this lovely party. Whether you have brought food, or helped decorate this place, or just come to support the happy couple, thank you. Secondly to the bridesmaids, you have done a magnificent job helping the bride today, and you all look amazing, so a big thanks to you too. Finally Tom would like me to thank his beautiful new wife for turning up today. I saw him this morning when he was worrying, and it wasn t a pretty sight. He has asked me to tell you how happy you have made him by becoming his wife, something that I am sure he will go into in more detail in his speech, but still, thank you. When Danny asked me to be his best man, part of me was honored, part of me was terrified, but mostly I was laughing that he’s finally admitting what we’ve known all along, that I am, in fact, better than him. Having never been a best man before, I had to spend several hours surfing the Internet to try and find out exactly what my duties would be. So apparently the most important thing I had to do was make sure Danny got to the church on time, looking presentable, clean-cut and sober. Some of you may haveShow MoreRelatedEssay on Marcus Luttrell: IB Learner Profile586 Words   |  3 Pageshero that brought hope back to all SEAL/S members. He was awarded the Navy Cross for combat heroism in 2006 by President Bush. While fighting for our country, his whole SEAL/S team was killed right before his eyes. Missing in action for five days, he was badly hurt and was cared for by the Pashtuns. Marcus displays a variety of the IB Learner Profile such as; caring, knowledgeable, and principled. Being a caring person is one of the many traits that SEAL/S members must possess. Since the very firstRead MoreA Brief Look at Stephen King751 Words   |  3 Pagesinfluential author of the present day. His novels have given reader thrills and chills since the 1980s. Most people view Stephen King as America’s greatest horror writer, but he also explores the idea of identity and the American condition in the 1980’s. On September 21, 1947 Nellie Ruth King and Donald Edwin King gave birth to their son Stephen in Portland Maine. While King was still very young, his parents separated. King graduated from Lisbon Falls High School in the class of 1966. From thereRead MoreLone Survivor : The Eyewitness Account Of Operation1493 Words   |  6 PagesBilly Shelton. Both brothers attended Sam Houston State University, and went on to join the Navy SEALs. Luttrell joined the Navy in 1999 where he began Basic Underwater Demolition/SEAL (BUD/S) training with Class 226 in Coronado, California. Due to a leg injury, he graduated with Class 228 in 2000. After BUD/S, he trained at Army Jump School, SEAL Qualification Training, and Special Operations Combat Medic courses before finally completing his training. After he was discharged from the Navy, heRead MoreAnalysis Of The Movie Dime 960 Words   |  4 Pagesborn in Texas. He is the youngest of three. Tanner has two older sisters named Ariel, 29 and Sandy, 33. Tanner says ever since he can remember he always felt neglected by his family especially from his father. Tanners father Mike was a very strict man who showed no affection towards him. Despite having a strict image, his father was an alcoholic who would let his frustrations out on his mother. He experienced watching his father beat up his mother while he was growing up. His mother Teresa was anRead MoreThe Parent Child Relationship2244 Words   |  9 Pagessuffering or helpful and harmonised such as the ones in Stephen King s The Shining. They can be represented as a form of unconditional love, involving sometimes to risk one of the parent s life and to brave dangers like in Joseph Sheridan Le Fanu s Carmilla. They can be completely omnipresent and terrible like the ones in Mary Shelly s Frankenstein or they can be very confusing as it is the case in John Ajvide Lindqvist s Let the Right One In. By studying the representations of the relationshipsRead MoreThe Business E thic Of The Movie Blood Diamond881 Words   |  4 Pages In Africa, diamond are usually being traded in transaction for people life which are used in civil wars, and wicked military in unstable countries in Africa. Because of the barbarity of wars financed by illegal diamond trade, It has been broadcast the diamond trade has become a poorly regulated business. These stones are call blood diamond. The reason they name it blood diamond because it is stone that people sacrifices their life’s for. You do realize that a diamond you may buy at storeRead MoreBarracuda, By Christos Tsiolkas And Butterfly1995 Words   |  8 Pagesfourteen year old Danny Kelly as he journeys through adolescence and reaches adulthood. The story is told through non-linear narrative, jumping from first to second person; from Danny to Dan, from child to man. Danny is a gifted swimmer, accepted into a prestigious private school on a sports scholarship. He immediately feels out of place among his peers – at fourteen, Danny is competitive and angry and has a great desire to be the strongest, the fastest, the best. At first it seems Danny s sense of displacementRead MoreDon t Cry By Martin Luther King Jr.1110 Words   |  5 Pagessimply think it’s a blessing that there is no school, who are completely oblivious to the oppression that African Americans faced and continue to face today. White suburban children have probably never heard of the Little Rock Nine. 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This powerful movie not only depicts the most disturbing aspects of racism, but also shows how close racism is to the middle-classRead MoreArgument Essay Random Drug Testing859 Words   |  4 PagesARGUMENT ESSAY RANDOM DRUG TESTING Drug abuse has always been a very delicate question as it always it deals with the health, well-being and even lives of human beings belonging to any country. Many people have argued that mandatory drug testing is a violation of their civil rights guaranteed by the Constitution. The Fourth Amendment grants you the right against unreasonable searches and seizures, otherwise known as a persons right to privacy. However, employers have the right to know whether

The Disability and the Media Free Essays

In the disability and the media by Charles A. Riley II who is a professor of journalism at Baruch College, part of the City University of New York. Who is the co-founder of We (Media) We (Media) is the first multimedia company devoted to people with disabilities. We will write a custom essay sample on The Disability and the Media or any similar topic only for you Order Now He is also the former editor-in-chief of WE (media) magazine, a national bimonthly magazine which he has written two dozen cover stories. Riley was the director of communications for the International Center for Corporate Accountability, a Baruch-based labor, and environmental monitoring NGO. Riley was also a member of the board of the Asian American Research Institute and advisor to the Asian American Higher Education Council. And he has won major awards for his coverage of disability from Easter Seals, the National Recovery Alliance United, Cerebral Palsy and other organizations and acted as an advisor on both small business and accessibility issues to corporations. These include IBM, ATT and Microsoft, the White House and the office of the mayor in New York City. As stated on page 529, â€Å"All branches of the media considered here, from print to television, radio, and move (including advertisement) to multimedia and the Internet, are guilty of the same distillation of stories of their own, usually fiscal, ends.† The audience is addressed in a way. They are addressed by saying that, they are the ones that take people with disabilities and they also change how they are being and the benefits they receive than other people. This article also addresses the general public, which is the people who believe in the media and take what the media says as everything and final. Riley tried to get peoples attention across what the media has been doing and not telling the truth but lie. â€Å"This is patronizing, trivializing, and marginalizing ur-narrative of distance ability in the media today.† This is talking about how the media uses people with disabilities and transforms and changes the person or subject they are using, possibly making them out to be the complete and total opposite of who they truly are. He uses Aimee Mullins experience to talk about her fifteen minutes of fame for her running with amputated legs but did not talk about her being a Pentagon intern and appearing on the dean’s list as an academic genius and diplomacy at Georgetown. Riley talks about how the achievement of Aimee’s are always told over and over by authors and journalist who are well-meaning but sometimes never give out enough information to find out who she really is. He says that most articles talk about her success and glorify her achievements with her disability into something way bigger than it truly is. It states, â€Å"However, today’s storytellers, including those in the disability media, are more likely to make people with disabilities into ‘heroes of assimilation.† He is talking about how the media takes a simple person with disabilities and makes them out to be a hero for overcoming and fighting the battle they face, but rarely tell much about the person outside of the disability. â€Å"Every time Aimee Mullins sees her name in the papers she braces herself for some predictable version of the same headline followed by the same old story.† (Page 529) Riley talks about how the media always introduce her on headlines that seem to address her the same way every single time and never really talks about who she is. People do not like it sometimes what the media do and intend to forget what it could do to them or even forget who they are. I believe his main idea is not to just listen to the media, but to learn more about the person outside of the media as much as you can, because sometimes, everything you see and hear is not the truth. How to cite The Disability and the Media, Papers

Marketing Communication Plan Panama Essay Example

Marketing Communication Plan Panama Essay A Marketing Communication Plan for Panama 2nd Edition Written by: Nicoline Becker Table of content 1. Introduction 2. Background 3. The Situation Analysis Company Analysis Competitor Analysis Consumer Analysis Product Analysis SWOT- Analysis 4. Marketing Communication Objectives 5. Marketing Communication Strategy 6. Marketing Communication Mix The core concept Sales promotion 7. Planning 8. Budget 9. Evaluation Feedback 10. Appendix Research Agency Briefing 1. Introduction By means of this document, the approach to Panama* is to present a marketing communication plan proposal. The assignment is to fulfil panama*s objectives for the upcoming year. Therefore a marketing communication plan will be written. The aspects of marketing communication is to bring advertising, sales promotion, public relations, and direct marketing into one marketing mix together. To achieve the objectives of panama the communication plan has been researched and developed based on the following considerations: The marketing analysis: the needs, characteristics and environment of panama and its competitors are analyzed, and the target group is defined -The marketing objectives: the objectives of panama will be described in detail for the up coming year -Marketing strategy: here the strategy for achieving the objectives will be explained and the target group will be described in detail as well -Marketing operations and implementation: how to work with the marketing mix, which chann els and promotion tools will be used, taking costs into consideration. 2. Background We will write a custom essay sample on Marketing Communication Plan Panama specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Communication Plan Panama specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Communication Plan Panama specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Over the last few years, the entertainment industry has become bigger and bigger. People can chose from a broad variety of offers to spend their leisure time. In the Netherlands Panama* is a famous night entertainment venue. Located in Amsterdam it offers the customer a unique experience of a combination of a restaurant, theatre and night club. Panama*? s competition is large; therefore a good marketing communication is essential. If a club like Panama* does not communicate well to its target audience, people will go to the competing clubs because they are not aware of what Panama* offers them. The main focus of Panama* is on its DJs. People come to the club because of the popular DJs that play. Panama* wants to attract more loyal customers who come and visit the club on a regular basis. They want them to come because they like the club, not only because of the DJs. Furthermore they want to promote the restaurant and the theatre, because people are not aware of the fact that Panama* is more than a night club. This means, Panama* needs to come up with a strong marketing communication plan, to increase visitors and especially loyal visitors. Strong promotional tools re needed to make the communication mix strong and effective. The campaign should fit to the image and reputation of Panama*. 3. The Situation Analysis This aspect of the work comprehends the factors of demand from the different target groups. And with this information, it is possible to assess the competition and forecast their possible responses. 3. 1. Company Analysis Panama* 4 Oostelijke Handelskade Amsterdam, Telephone: 00 31 20 311 8686 Hours: Mon Sun 11am 11pm Panama* takes a lead role within the Leisure-Entertainment Industry of the Netherlands and far across over any boundaries. Panama* is a night club located in the harbour of Amsterdam. Besides being a night club, Panama* also locates a very good restaurant and theatre where live performances of bands, DJs and comedians take place. It is known for its exclusive atmosphere and special decoration. The restaurant can be divided into interior and exterior. During the summer a big terrace is open where approximately 100 people can enjoy dinner with the exclusive view on the Amsterdam harbour. The current communication is mainly focused on the website of Panama*. From the website people can get information about upcoming events, shows and DJs. It is the main tool to communicate to the target audience. Furthermore Panama* communicates to people from all over the world by all their famous DJs. The DJs go to internationally known hot spots of the industry, like Ibiza, Las Vegas and Miami and promote the club Panama* during their shows. People who visit these clubs abroad are aware of the existence of Panama*, so come to Panama* as soon as they are in Amsterdam. Another communication tool is the merchandising of Panama*. At the club’s shop you can by products that remind you of your stay at Panama*. You can also buy these products on their website. As a proof of the international awareness of Panama* an international website describes Panama* as follows: â€Å"Pricey wines and classy French fare are the name of the game at Panama – we just wonder why they didn’t call it Paris. Located in a spacious former Port Authority building on the edge of the city, it’ s a multi-room interior with restaurant, nightclub and theatre – perfect for an upmarket dinner, drink and dance with your date. Finely crafted cocktails are delivered to tables packed with a laid-back crowd of young lookers who are drawn to the high windows, soft light and minimalist decor. We say get your Panama hat on people. † ‘http://www. worldsbestbars. com/city/amsterdam/panama-amsterdam. html’ 3. 2. Competitor Analysis Panama*, being located in the top location Amsterdam has to face direct and indirect competition. In follow there are the major competitors listed which are determined to be the Top 50 of the Netherlands based on the nominations of the â€Å"Night Temple Awards 2006†. PARTYVIBES. nl TOP 50 CLUBS / LOCATIONS CLUB / LOCATIONCityHits  » The Power Zone Amsterdam 12921  » Zebra Lounge Amsterdam 12700 Panama Amsterdam 9967  » Now Wow Rotterdam 9554  » Escape Venue Amsterdam 9336  » Ocean Diva Amsterdam 9045  » Hotel Arena Amsterdam 9003  » Club Vie Rotterdam 8328  » Lexion Westzaan 8292  » Happy DayZZ Culemborg 7891  » †¦ #50 Panama* surely has to determine all of those clubs as direct competition whereas a clear communication and brand positioning must be reached at the vision and impression of the tar get group. For this purpose, as Panama* is on rank 3 of the best clubs in the Netherlands, the focus is set on the direct competition of the Top 4 clubs which will be described in more detail as follows: Rank 1: ‘The Power Zone’ ‘The Power Zone’ is placed on the rank one of all clubs in the Netherlands. As Panama*, it is located in the city of Amsterdam where it attracts next to the inhabitants of the city also national and international guests. With exactly 4. 97 km away from the center of Amsterdam, the ‘Spaklerweg’ is easily reachable by car and public transportation within about 10 minutes from the centre. The concept of ‘The Power Zone’ evidently focuses on exclusiveness which is mirrored in their customer orientated services. For parking, taken as an example, the club offers a separate parking-lot (2 â‚ ¬) that holds space for about 800 cars where parking attendances direct the visitor immediately to a free spot. Offering even more sophistication, visitors have also the opportunity to simply drive their vehicle directly in front of the entrance of ‘The Power Zone’ where one of the valet attendant parks and returns on request the car. For this service a fee of 12. 0 â‚ ¬ is demanded, as parking in the metropolis Amsterdam relatively desirable. In comparison to Panama*, ‘The Power Zone’ does not offer a separate restaurant, but the ‘yummi-area’ where Chinese wok-food is freshly and in front of the eyes of the customers prepared. In addition to that, ‘The Power Zone’ offers an exclusive Cocktail- and Champagne Bar an d a VIP deck on which only listed guests with their company are being allowed. Overall, the concept centers on turning an evening-out into a total luxury experience whereas the factor music and exclusive drinks are in the centre of attention. Venue Description of the club ‘ The Power Zone’ Please note the table in the Appendix. This table clarifies the level of competition the concept of the ‘Power Zone’ offers in assessment to Panama*. Focused is hereby on the Target Definition, Concept Description, General Features, Location Availability, Communication Strategy and the Category Definition Venue Description. Rank 2: ‘The Zebra’ ‘The Zebra’ is placed on rank two directly in front of the rank of Panama* in the list of the best locations for the night-time in the Netherlands. In comparison to the Panama* and to ‘The Power Zone’, ‘The Zebra’ is directly located in the centre of Amsterdam at the ‘Leidesplain’ which must be stated as an excellent location as being attractive for regulars and visitors which are not familiar with the whole club-offer in Amsterdam. Communicated via the marketing strategy is clearly the focus on ‘The Zebra’ being a young, trendy location where visitors of all kinds will find what they were seeking for. Integrated in the concept is the transformation of fashion, style and sex-appeal whereby the diversity of visitors and the uniqueness of the location take central position. Music is taken as a feature for meeting people and having a good time while enjoying a cocktail, rather than listening to extraordinary acts. The major aspect of the ‘The Zebra’ is that exclusiveness is offered by providing the feeling of being trendy instead of having the feeling of being rich. In comparison to Panama*, the Zebra offers next to the club and bars no further attractions like a theatre or restaurant. The main and only focus is to entertain visitors with the night-club, in which several lounges and cocktail bars offer the opportunity for having a nice evening that promises the visitors to dance, drink and meet. Venue Description of the club ‘ The Zebra’ Please note the table in the Appendix. This table clarifies the level of competition the concept of ‘The Zebra’ offers in assessment to Panama*. Focused is hereby on the Target Definition, Concept Description, General Features, Location Reachability, Communication Strategy and the Category Definition. Rank 4: ‘Now Wow’ The ‘Now Wow’ is in comparison located in Rotterdam which is not minder a tourism-orientated city of the Netherlands. Even thought, Rotterdam cannot compete with the international reputation of Amsterdam, clubs like the ‘Now Wow’ mirror the diversity of the city. The ‘Now Wow’ is a club for young creative which are open minded and seek for new ideas and originality. ‘Now Wow’ visiting people can be coordinated in several (sub-) cultures which are creating an unique style that is reflected in the colour-rich interior of the club itself. Generally, the ‘Now Wow’ focuses on a younger target group then the Panama* while having a min. age policy of 18 years. Tickets and fees are only available at the direct sale at the entrance of the club which excludes certain exclusiveness like a special treatment for VIP customers how it is included the concept of ‘The Power Zone’. Now Wow’ catches the attention of customers not with luxurious items, lounges and bars. ‘Now Wow’ wants to be funky, different and therefore does not follow, but creates a trend. The club is in its offers similar to ‘The Zebra’ and has no separate restaurant or theatres which is includes in the concept of Panama*. However, being located at the ‘Maashaven’ the club offers an impressive scenery while being located very close to the centre of the city where many food and diner opportunities are to be found on every corner. Venue Description of the club ‘ Now Wow’ Please note the table in the Appendix. This table clarifies the level of competition the concept of the ‘Now Wow’ offers in assessment to Panama*. Focused is hereby on the Target Definition, Concept Description, General Features, Location Availability, Communication Strategy and the Category Definition Venue Description. Conclusion of the Direct Competitor Analysis As these examples of the Direct Competitors show, all night-clubs are offering the same feature, a night-out and entertainment, however due to this special package they offer, the experience of restaurant, theater and night-club, it differentiates itself from the competitors. Panama* focuses on the uniqueness of mixing a night-club with a theatre and a restaurant. This is attracting a rank of targets which can, and must be clearly separated. Panama* invites extraordinary musicians and DJs in order to create a reputation and attracting customers. Whereas being luxury in the interior and creative in their concept, Panama* manages to set a point in the list of clubs which led to the fact that the club is known world wide. 3. 3. Consumer Analysis The concept of Panama* must be recognized as a packaged variety of entertainment levels consisting out of four major elements: the Night-Club, the Cocktail-Bar, the Restaurant and the Theatre. Targeted are customers between the ages of 21 up to 40. Considering Panama* as a location that focuses on elegance, quality and value in their offers, Panama* is in the position of asking comparable upper-class charges. As a result, Panama*’s target group is being set on the middle to upper class of society. Target of the Night-Club: Targeted visitors of the Night-Club are primarily young customers between the ages of 21 up to 30. On the basis of high charges for entrance and drinks, visitors certainly can be determined as having an interest in exclusive treatment and an elite ambience. In addition to that, Panama* is astonishing successful with their concept of having admired acts and DJs which leaves the conclusion that visitors in fact are being attracted and aware of this intercontinental booming music-scene of trance, house and electro music. Thus, Panama*’s customers, of particularly the Night-Club, take advantage of the information flow offered via the website and, as a consequence, contribute more enthusiastically. Target of the Lounge and Cocktail Bar: Panama*’s Lounge and Cocktail Bar certainly is aiming towards exclusiveness that is certainly mirrored in the prices. The bar is targeting to a specific group by a price filter which un-casts the external targets. On behalf that Panama* sets a standard aiming towards a coherent environment. Target of the Restaurant: The restaurant is also a part of the package Panama*. While the club and the bar are already a high class entertainment, the restaurant is truly classy. The target group of the restaurant runs up to people of the age of 40. Market Analysis Panama* is located in the centre of the netherlands in amsterdam, a well kown citie around the world. It is the capital city of the Netherlands. The Netherlands represents an economically healthy nation in which the government has reduced its role radically since 1980. The ethnic origins of the citizens are very diverse, and the opposition to new ideas and cultures is barely null. For the prospective audience of the entertainment industry, Amsterdam would represent the most adequate venue for the coming objectives of attracting national and international visitors. The means of transportation ease for the public the use of alternatives to a car, promoting a very powerful unconcern for going out and consume the products of the so called night businesses. The presence of several competitive firms hinders the possibility of standing out and imposing the presence of a certain static concept in an effective way. Public is growing wiser over the marketing strategies of the different media they are being exposed to, and for the same reason, they are becoming reluctant to adopt an existing concept as a part of their lives. For this reasons, it is hard to retain a recurrent audience without a connection to them. That is because Amsterdam is located in the centre of Europe and easily to reach also from visitors of Belgium, England and Germany. As conclusion: The Netherlands is a country with an international outlook, where foreign visitors and refugees quickly feel at home. For centuries, Amsterdam has been a ‘melting pot’, and its lively, international and cosmopolitan atmosphere explains its popularity with other nationalities; close to half the city’s residents have foreign or ual nationality. This sets the basis for a stronger and loyal target audience for Panama*. 3. 4. Product Analysis Panama* should retain the expectations of the new consumer behaviors and trends for the entertainment industry. As the acknowledge and recognition of the strategies for promotion is evolving every day, the product must project the personality of the target it attracts. With that objective taken in to consideration, we plan to connect the ideal of Panama* with the exclusivity of its clients and the ideals of its competitors. Panama* is the experience of perform and be surrounded by a special elite. Panama* is the venue where people enjoy the presence of friends and colleagues. But Panama* is hidden from new public and that represents an obstacle for prospective members to adventure into the concept. People tend to search more for the event the company offers than the company itself. On the whole the target group runs from people of 21 to 40. Because Panama* is an exclusive place to go out, prices are higher than in other clubs. Therefore Panama* focuses on an upper class public. Due to that the new loyal customers Panama* is seeking for, should be more exclusive and attach importance to lifestyle and fashion. 3. 5. SWOT-Analysis Strength: †¢Known world wide †¢Famous DJs will play †¢Wealthy target audience †¢Special evening outOpportunities: †¢Create more brand awareness †¢Improve the Website †¢Increase loyal customer rates Weaknesses: †¢No regular guests on a daily basis †¢Location †¢Too high pricesThreats †¢Club is only know for its DJ’s †¢Too exclusive †¢Losing customers to other clubs Strength The club is well known because of the top DJ’s who perform regularly. The club is located in the so called ‘Manhattan of Amsterdam’, which means it is a top location near the industrial heritage of the city. Parking space is highly accessible at Panama*. It is located closely to a highway, so it is an attractive place for business and leisure. Panama* offers an extent space where parties can be held, people have diner at the separated restaurant, have a drink or enjoy the theatre show. Due to the fact that panama* is exclusive the customers have a lot of money to spent, because they are well situated and do not watch every penny they spent. After researching Panama* and his competitors you can say that, the main focus of Panama* is the special night out they offer his guests, which includes the separate restaurant and theatre besides the club. It wants to deliver a whole special night out. This special treatment only offers Panama*. Weaknesses It seems that people’s decision whether to go or not to go to Panama* depends on the DJ that is performing, therefore the club is not sold out every night. It does not have customers who come on a regular basis to the club without the interest of the performance of the night. Panama* only reaches people who have a car or can afford to take a cab. The location of Panama* is also a weakness, because it is not located direct in the city centre of Amsterdam where it is easier to come too. The prices of Panama* either in the club or in the restaurant are very high. They only attract richer people. This is more niche marketing, so it is a weakness of Panama* that they can not target on a random public. Opportunities An opportunity for Panama* is to give the brand more awareness to the target group they could this via business to business. It could attract more guests’ will the club is sponsored via well-known brands, where the exclusiveness of the club will be better defined as well. When the exclusiveness of the club increases the amount of loyal customers would rise as well. Another opportunity for Panama* would be to improve the website, because it is the signboard of the club. It has to be more exclusive and trendy more what the target group has in mind about a special evening out and an exclusive night-club. Threats A threat to Panama* is that it is only known for it famous DJ’s but not for the club itself. It can happen fast that other night-clubs adopt the same strategy and then Panama* will loose his customers to other clubs. The number of coming guests would decline highly in times of a bad economy, because Panama* is a luxury nightclub and restaurant where people have to spent money when they are going there to have a nice evening out and when the wealth of the loyal customer disappears the customer disappears as well. 4. Marketing Communication Objectives The marketing communication objectives define what exactly Panama* wants to change with their campaign. The main focus should be to increase the numbers of visitors for the different aspects Panama* offers: The club, the restaurant and the theater. People should visit Panama* more regularly and not only if they know that their favorite DJ is playing. It is important to separate Panama* from its competitors but not just copying the competitors concept. In general Panama* wants people to come and visit the club, restaurant or theater if there is no special artist or DJ performing. Facts and figures for the club campaign: -Panama* wants to increase loyal visitor numbers by 25% during the next year Panama* wants attract people of the target group but have not been to Panama by 15% -Panama* wants to increase the number of daily visitors by 5% In order to measure the objectives the visitor numbers will be counted on a monthly basis. By this Panama* can figure out if the new marketing strategy works out or not and maybe adjust it during the time its running. For the restaurant the objectives will be different. The campaign will be separated from the club campaign. The results should be similar to the objectives of the club campaign but it is not expected to be as successful like the club campaign. Facts and figures for the restaurant campaign: -Panama* wants to increase loyal visitors by 15% during the next 6 months -Panama* wants to attract people from the target group who have not been to the restaurant by 25% -Panama* wants to increase number of daily visitors by 10% 5. Marketing Communication Strategy â€Å"An effective marketing strategy sells the brand, not the company†¦Ã¢â‚¬  Levick. In order to define the characteristics of the media used to send Panama*’s message, a communication strategy has been designated to pull visitors to the concept by inviting them to join a community that will expand without further effort. The marketing strategy will be a pull strategy. The targeted consumer will be pulled into Panama* by different tools. The overall strategy will divided into a strategy for the club and one for the restaurant. As a solid basis for the development of an effective marketing strategy is taken the fact that Panama* mainly focuses on the promotion of their Night-Club and their Restaurant. Therefore, in this Marketing Communication Plan, strategies for the Theatre are excluded. This decision is based on the fact that our research reflects a direct promotion by the play or erformance and not by the venue. 6. Marketing Communication Mix 6. 1. The core concept The Night-Club As mentioned, the target group for the night-club of Panama* is young, spontaneous and it wants to be up to date. Being brought up in an era in which the use of technical devices such as computers and mobile phones belong to the daily use, the marketing communication strategy of Panama* should take this aspect as resource for attracting new customers and motivate visitors to return on a regular basis. A new way to approach customers for the Panama* night-club is a sms-service. Based on this idea is an integration of membership trough which possible customers feel related, empathically connected and which is associated with customer-service. Panama*, being located in a demographically and geographically high-developed country, has the advantage of reaching the target via a sum of tools, whereas the mobile phone certainly is being used by the target most regularly. In addition to that constant use, the mobile phone owns the benefit in comparison to the internet, that incoming messages are most likely to be read instead of being directly erased or filtered by a spam finder compared to the e-mail system. A strong point for the choice of the communication tool ‘mobile phone’ is being underlined since these technical devices are being carried continuously with possible customers almost everywhere he or she goes. Consequently, the chance of the message to reach personal contacts of the receiver increases and therefore motivates word of mouth marketing. On behalf of actual procedure, the sms-service will be launched at 14th of February, Valentines’ Day, on which date an event is being held in Panama*. Embedded within a theme of being ‘connected’ to each other, Panama* therefore is offered the opportunity to invite all visitors of that night (and all events in follow) to subscribe for a sms-service whereas the actual marketing strategy is being hidden. Generally, the sms-service informs people about the latest news, events and performances and therefore has a similar function in communication terms as the website. Desirable features about the sms-service are in addition to the fact of being free of charge and without any further mental or physical costs. Furthermore, Panama* has the need for inspiring customers in general to visit on a regular basis. At the recent point, Panama* heavily promotes itself with having astonishing DJs and acts which is attracting the target. However, informing and advertising the target with the promotion of a certain DJ holds in fact the risk that visitors actually come to Panama* in order to experience a particular performance rather then appreciating the fact that Panama* always has exceptional DJs. In order to create the desire of the target to spend nights at Panama*, this image of Panama* certainly must be changed. Panama* must educate the target in so far via marketing communication, that not a particular DJ should be the motivation to go to Panama*, but the actual knowledge that Panama* always has good DJs and therefore any night is worth to go. In order to archive this communication goal, Panama* should include in the monthly event-schedule a ‘mystery guest/DJ’, by which is meant that the presence of a DJ is being promoted, however the identity of that guest stays a secret. Consequently, as being comparable with the concept of a sneak-preview in cinemas, visitors of such nights are being inspired to come on behalf of trust that Panama* will offer them a high-standard performance. The Restaurant The conception of the classy restaurant focuses on an individual target group (up to 40) in comparison to the additional core-concepts of Panama*. The target audience is clearly not attractable with a sms-service and the service would actually have a negative effect. In order to attract visitors in a target-suitable manner, we want to develop an advertising billboard campaign. All over Amsterdam billboards will be placed in the metro, on bus stops etc. These billboards will contain recipes of meals that are served at the restaurant of Panama*. The layout of the billboards is designed with the attractiveness of simplicity. Readable is a full recipe of a dish that is actually being served at the restaurant of Panama*. The dish is changing from week to week so that the city of Amsterdam will be filled with a menu-card of the Panama* restaurant whereas the recipe is actually given. Rounded up is the advertisement with a simple slogan; â€Å"TRY IT, Panama*†. The purpose of the campaign is clearly to increase the awareness of Panama*’s offer in dishes, whereby the simplicity of the concept aims towards a strong result. 6. 2. Possibilities for Sales Promotion The sms-service Panama*s sms-service is of course for free. The visitor shows the sms at the entrance and it is registered that he/she came that night with invitation via sms. If a user of the sms-service comes to Panama* 10 times because of the messages he/she received on his/her mobile phone he will become a member of the Panama* CLUB. The membership of this club is like a reward of the loyalty to the club. It contains special offers for the members, like not having to wait to get in if there is a waiting line outside of the club. Furthermore the member will experience special services on their birthday. First of all they will receive a birthday sms and an invitation to spend their birthday at Panama*. But this is not all. On their birthday night the member can be picked up from their home by a big HUMMER limousine with 10 of their friends. In the HUMMER they can have a small party during the ride to the club. They can listen to music, have a drink (a exclusive bottle of Champagne is reserved for free) and sing karaoke. . Time planning The sms-service The whole marketing campaign will start on February 14th. This day is Valentines Day and therefore a special event will take place at Panama*. Visitors can subscribe for the service in the foyer. From the next day on they will receive messages on their mobile about events, news and offers of Panama*. The duration of the sms-service is limi ted for 6 months. If it is very successful it will be extended for as long as it works. The restaurant campaign The campaign for the billboards recipes will also start in the middle of February to increase the impact of the strategy. The billboards will be shown for a week, the week during which the dish is actually provided at Panama* restaurant. The menu will change weekly, so all over Amsterdam you can always find a recent dish of Panama* restaurant. The duration of this campaign will be shorter than the sms-service. The recipe campaign is planned to end at the beginning of April. So the overall duration will be 1, 5 months. 8. Budget The budget for the whole communication strategy will be explained in a short overview of the different campaigns and services the strategy will consist of. Hummer Executive: including BTW and BPMsponsored by GM Billboard campaign â‚ ¬ 20000 Setting up the SMS-service Promotional MaterialActual Costs SMS-Service (average price of 17 Cent)7. 956â‚ ¬ / 52wks, 900 SMS / wk, 300 members Technical EnvironmentActual Costs Programming and setting up the Interactive Community on the webpage2. 500â‚ ¬ / package price for one year Total Costs 18257,85 9. Evaluation Feedback The best way to achieve the marketing communication objectives of Panama* is to give Panama* brand awareness and an exclusive touch for loyal customers to increase the total amount of regular and new visitors of Panama*. The strategy to achieve these objectives is a pull strategy where the audience is pulled into the club with the sms-service, the added membership with special treatment on your birthday and the teaser billboard campaign for the restaurant. The new strategies and campaigns create brand awareness for Panama* and show through the special treatment in the membership an exclusiveness that other night-clubs does not have. A weakness to the concept is that customers maybe feel irritated by the sms-service and sign out as fast as possible and then do not get a membership or even do not want to have it at all. Another weak point is the possibility of not noticing the billboard campaigns at all. Then new costumers will not get to know Panama* and the numbers for new visitors to Panama* will not rise. To measure the success of the campaigns and strategies the amount of customers visiting the night-club, restaurant and theatre are going to be counted. Also the numbers of visitors of the website will be calculated and the increase of the sales show if there is a rise in visitors. If there are more loyal customers can be measured through the amount of existing memberships. 10. Appendix 0. 1. Research To become a proper inside of the needs and wants of the target group, the awareness of Panama* and the overall future trends of clubs a survey had to be done in the city of Amsterdam. A couple of people were asked to fill out the questionnaire. Survey This questionnaire is a support for a marketing-communication plan for the club ‘Panama’ located in Amsterdam in order to figure out the impression of the club on people. Therefore we ask the public to answer the following questions in a proper way. The data is only going to be used for that only reason. Thank you Questions General background: 1. Have you heard about Panama before? 0 Yes, I have already been there one or more times 0 Yes, but I have never been there 0 No 2. To which age group do you belong to? 0 18-220 28-320 41-45 0 23-270 33-40 0 46 and older Detailed questions about Panama: 1. What do you consider most interesting about Panama? 0 Panama’s discotheque 0 Panama’s theatre 0 Panama’s restaurant and bar 0 All of the above Would you describe yourself as a regular visitor of Panama? Yes 0 No What do you think is the difference of Panama in consideration to other clubs? (More answers possible) 0The exclusiveness of the club0The prices 0The visitors / audience 0The service 0The performances and artists0The security 0The location0The theatre 0The ‘out of house’ activities and events0The restaurant and bar 0others: ______________________________________________________ What do you think is the target audience of Panama? 018-35 021- 65 021-35 018- 65 When you came first to Panama, where your expectations exceeded? Yes, totally 0No, I expected more From whom or how did you hear about Panama? 0Friends 0Internet 0An event 0Advertisements 0Others Panama has next to the club, restaurant and bar (†¦) many events; Do you think that those events are as important in your impression of Panama as the club itself? 0Yes, when I think of Panama the events totally belong to the whole concept 0No, the events are just an extra aspect from Panama 0No, I see the events totally separated from the club (restaurant, theatre, bar†¦) How do you feel when you visit Panama? (more possibilities) I feel entertained0I feel no difference from what I feel when I go to other clubs 0I feel rich0I feel young 0I feel exclusive0I feel confident 0 Others: ____________________________________ Do you think the entrance fee is justified by the offer? 0Yes, the club is exclusive and therefore the fee is also a guarantee for the desired audience 0Yes , the offer of Panama is so filled with variety so that the entrance fee should not be compared with other night clubs 0No, Panama is not offering enough to justify the entrance fee. No, the entrance fee and high prices keep me from being a regular guest at Panama Did you know that Panama is on position 36 of the world ranking of all clubs of this kind? 0No, that is new to me 0Yes, I knew that Outcome After analyzing the questionnaire you can come to the result that Panama* has a target audience which is in the age of 21- 40 earns good money and likes to go out into luxurious night-clubs. But the most people thought that Panama* did not offer another concept than competitors. Most of the people decide to go to Panama* this night because of the DJ who is playing there. The club does not have any speciality compared to another club or restaurant in Amsterdam. The most people thought that the value for money does not fit their expectations. Other clubs does provide better food or less entrance fee than Panama* does and the offerings were the same or even better. Group Discussion For the communication plan research questionnaire, a qualitative research was taken, by executing a group discussion between 11 people. For this discussion, Jose Antonio Bermudez Gonzalez, group member, performed as a moderator giving the research questions shown in the appendix. The results ended in the following conclusions. Participants: -Leticia Camino (Haarlem) -Jordi Buskermolen (Haarlem) -Ricardo Botello (Mexico) -Hilde Zenil (Amsterdam) -Steven Sinclair (United States) -Melanea Mota (Germany) -Roland van Selm (Amsterdam) -Ivan Romero (Amsterdam) -Marteen de Boer (Amsterdam) -Frans Keur (Hoofddorp) About the frequency people go out in a month. The group did not project a traight answer, as there is not a measure in themselves. About deciding where to go. There was a recurrent answer between the group, they decide on places they know and in which they could find the people they are looking for. In order to visit or experience a new place, it is more common to go with a group of friends than adventuring by few people. About the factors those make a club attractive. The participants vary in tastes and therefore t he answer was very general. People always will prefer a fancy and new environment, unless the theme of the venue in characterized differently. From music to fashion, from menus to foodservice or from cocktails to concept lighting, this industry is reached by fascination of some those will pull the others. About exclusivity. The most important characteristic of an exclusive place is the kind of people those are around. The level of savvy maintained by operators. Motivation of consumers to go to Panama* Panama* is on the top 50 list of the best clubs in the world. Being the 36th it attracts automatically people to go. A main reason to visit a certain club is the music. With a lot of internationally known and popular DJ’s, Panama* is the top address in Amsterdam. Customer Reviews On an international forum, http://www. worldsbestbars. com, clubbing experienced visitors can discuss and rate clubs from all over the world. The following comment is one of many about Panama*: â€Å"I have been there a few times this year because of the fantastic DJs. Howells and Digweed, to name a few. Of all the Dutch clubs Panama has the best (mostly) international DJs. To use old industrial buildings as nightclubs always work for me. The interior design is modern and stylish. I dont know about the drinks because most of the time I drink beer, and what can go wrong with that. It wasnt very expensive as I recall. The service depends on how busy it is. One time I wanted to get drinks at the bar on the balcony. It was impossible to get the bartenders attention and when I finally had my drinks and got my change, it consisted of a full hand of 50 cent coins. Handy for the toilets, but it didnt fit in my wallet. The next time I ordered he got the whole pile of metal back. But overall its a good nightclub. I have never been to the restaurant so I cant tell you about that. ( )†

Heineken environment analysis Essay Example

Heineken environment analysis Essay Example Heineken environment analysis Paper Heineken environment analysis Paper External analysis of the company Porters five forces model The bargaining power of suppliers The suppliers of raw materials to Heinlein Company are mainly farmers. Therefore, the threat for power of supplier is high. The bottle supplier for Heinlein is provided by Hey Glass Underlain which is fully supplied the green bottle for the worldwide distribution of Heinlein beer. In the past, Heinlein kept only 33% its stake in Hey Glass in order to secure the supply of high quality export bottles at a lower cost to meet the needs for demand but now Heinlein has kept 100% stake in 2002. Beer is produced by water, barley, hops and yeast. These ingredients are supplied by farmers. Heinlein also mentioned that competition for agricultural products from the blissful industry that is affecting their costs. The bargaining power of buyers The buyers in this industry have many choices as there are many companies serving beer. This will increase the choice of the customer and hence the threat for power of buyers is high. For example, for serving customer at the pub, there are a lot of beer brands for them to fit their taste such as Guinness, Scrabbles, Tiger. Therefore, buyers now have a choice to choose the one they eke. As a result, choosing of customer for what kind beer they want to drink will bring threats for Heinlein. The threat of potential new entrants Nowadays, an explosion of smaller brewers has entered the market during the past decade that making the industry much more competitive. Heinlein is one of the largest brewers in the world and they have to share market with other brewer. The barrier in the beer market is low. Therefore, the threat of potential new entrants for Heinlein is high. This will make Heinlein considering to create innovation or unique ensues into their product that can sustain competitive advantages in the beer market. The threat of substitutes Beer is a kind of beverage which contains alcohol. However, people can switch to drink wine which also is alcohol drink. Customers taste is not similar so that they have right to choose what they want to enjoy, so this will affect the beer market as well as Heinlein Company. As a result, the threat of substitute for beer market is high. The extent of competitive rivalry Heinlein has achieved the economy of scale in the market especially in Europe. It holds about 30% of market share in European beer market. Since he beer market is growing, so the competitors will try to attain their growth targets. The large brewer like Heinlein tends to enforce their own strategies to the beer industry and due the economies of scale they will produce higher quality and unique products which can make their own place in the market, hence keep themselves growing to achieve their target. Internal analysis of the company Analysis the resources Tangible: Since Heinlein know that their plant and equipment is a key for company production, they invest so much in the infrastructure to make sure that their operation is working efficiently. For example, Heinlein have four breweries in Russia, all those use KHZ Till plant technology. This equipment at Whininesss packaging can processes 50 liter kegs in addition to 30 liter at an output of up to 140 kegs an hour. As a result, the two-lane machine can operate with one racking, six washing and sterilizing stations. Intangible: brand name is most valuable asset of the Heinlein Company, they has built this name Heinlein with premium brand. The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heinlein have a lot of marketing activities or its brand name. Furthermore, branding is also a highly defensible competitive advantage for Heinlein; this would bring strength to company expansion. Hence Heinlein Company can stretch their production internationally and add more money for company. Management capability: Heinlein implemented a number of new initiatives in the area of leadership development in 2004. One is a new leadership competency model that defines behavior expectations from all senior managers at Heinlein. The model takes Heinlein company ambitions and values as a starting point and translates these into the leadership behavior squired from senior managers. With marketing differentiation using different message within normal media advertising can also have differentiating effect. This differentiation will bring strengths for Heinlein. When most advertisers are pursuing essentially the beer market with the same message like showing gregarious groups Of males in public houses having an enjoyable night out. In the other hand, Heinlein managed to differentiate its beer by using a series of advertisements employing humor and the caption Heinlein refreshed the parts other beers can not reach. Organizational structure In 2005 Heinlein announced that it was created a new top management structure, this would drive and support growth as a global organization. In order to connect functions, operation and finance in a more effective way, the company create a new more streamlines Executive Board. Hence change would lead to create strengths for operating regions and global functions. Furthermore, Heinlein has grown substantially over the past four years. The new structure is better suited to the present organization and ensures faster decision-making. In the beer market where the consolidation process is accelerating and rapid introduction of innovations is essential, this is crucial to the achievement of Whininesss long term ambitions. Culture Heinlein is proud of they are one Of the worlds great beer companies. Hence their culture will reflect the company view and values. These values create so many strengths for company to develop their environment within the company. Heinlein based on the value that they respect their employees, business partners, customers, shareholders and all others who are connected to the company. Furthermore, Heinlein make life more enjoyable by bring enjoyment to life, they also encourage this core value within the working places and atmosphere within the company. In addition, company has a fundamental belief in the concept and delivery of quality, it is also reflected in their other activities such as their social and employment policies. This will create benefit and value both for Heinlein and their reputation.

About Charles Garnier, the Designer of the Paris Opera

About Charles Garnier, the Designer of the Paris Opera Inspired by Roman pageantry, architect Charles Garnier (born November 6, 1825 in Paris, France) wanted his buildings to have drama and spectacle. His design for the magnificent Paris Opà ©ra on the Place de lOpà ©ra in Paris combined the classicism of Renaissance architecture with ornate Beaux Arts ideas. Jean Louis Charles Garnier was born into a working class family. He was expected to become a wheelwright like his father. However Garnier wasnt healthy and his mother didnt want him to work in a forge. So, the boy took mathematics courses at the École Gratuite de Dessin. His mother hoped he would get good, steady work as a surveyor, but Charles Garnier achieved much greater success. In 1842 Garnier began studies with Louis-Hippolyte Lebas at the École Royale des Beaux-Arts de Paris. In 1848 he won the Premier Grand Prix de Rome and was off to Italy to study at the Academy in Rome. Garnier spent five years in Rome, traveling throughout Greece and Turkey, and being inspired by Roman pageantry.   Still in his 20s, Garnier aspired to design buildings that had the drama of a pageant. The highlight Charles Garniers career was his commission to design the Opà ©ra in Paris. Built between  1857 and 1874,   the Paris Opera quickly became Garniers masterpiece. With its magnificent hall and grand staircase, the design combines opulence for its patrons with remarkable acoustics for the performers. The palatial Opera House has become known as Palais Garnier.   Garniers opulent style reflected the fashion that became popular during Napoleon IIIs Second Empire. Garniers other architecture includes the Casino at Monte Carlo in Monaco, another opulent complex for the wealthy elite, and the Italian villas Bischoffsheim and Garnier in Bordighera. Several other buildings in Paris, including the Panorama Marigny theatre and Hotel du Cercle de la Librairie, cannot compare with his grand masterpieces. The architect died in Paris on August 3, 1898. Why is Garnier Important? Many people might say that Garniers importance is his creation of a house for The Phantom of the Opera. Professor Talbot Hamlin suggests otherwise, pointing out that despite the oversumptuous detail of the Opà ©ra in Paris, the architectural style was imitated for decades because there is a magnificent clarity in the general appearance, both outside and in. Hamlin notes that Garnier conceived the Opà ©ra in Paris in three parts- the stage, the auditorium, and the vestibules. Each of these three units was then developed with the greatest richness possible, but always in such a way as to accent its relationship to the other two. It is this logic as the supreme quality that was being taught at École des Beaux-Arts and perfectly executed by Garnier. A buildings logic, the basic relationships in buildings, was founded on common sense, directness, emphasis of the most important elements, and expression of purpose. This insistence on open and logical planning and on the clarity of basic expression was vitally necessary to the solution of new architectural problems, writes Professor Hamlin. Architecture became a matter of disciplined study of plan relationships. Learn More: Charles Garniers Paris Opera: Architectural Empathy and the Renaissance of French Classicism by Christopher Mead, MIT Press, 1991Charles Garniers Opà ©ra: Architecture and Exterior Decor by Gà ©rard Fontaine, 2000Charles Garniers Opera: Architecture and Interior Decor by Gà ©rard Fontaine, 2004Paris Opera House: Scale Architectural Paper Model by Jean-William Hanoteau, 1987 Source: Architecture through the Ages by Talbot Hamlin, Putnam, Revised 1953, pp. 599-600

Rhetorical Analysis of JFK'S Inaugural Address Essay

Rhetorical Analysis of JFK'S Inaugural Address - Essay Example Therefore, the speech encourages Americans that through him a torch of a new revolution has been handed over to them and all must participate. JFK feels that in unity Americans can achieve more. Therefore, he calls them to a pledge of allegiance to the nation. Additionally, JKF called for Americans to be proud of their nation and to give it the necessary support to climb ladders that other nations have not climbed. His speech lures Americans to believe in their great potential to bring about changes they want in their land and beyond. This paper will focus on rhetorical analysis of JFK’s inaugural address. The inaugural speech by JFK had several goals. First, JFK needed to pass a message of accomplishment in winning the presidential elections. Kennedy was nominated as the democratic candidate for presidency in 1960, defeating the republican’s choice, Richard Nixon. Therefore, JFK starts his speech with diction to show his celebration of winning and his belief in freedom gained through his election. To him, this day not only signifies victory but also is a celebration of freedom, because it symbolizes the end of poor leadership and a beginning of another era. JFK starts his speech by reminding Americans of the pre-existing sense of pride of their nation. Kennedy says, â€Å"For I have sworn before you and Almighty God the same solemn oath our forebears prescribed nearly a century and three-quarters ago† (Kennedy). One reason that makes Kennedy revisit ancient achievements is to show that he is in line with American Vision and to build a good name for himself. To Americans, the day when they have received their independence means very much – it is one of the most significant moments in their history. Mentioning it, Kennedy is bound to get some followers who associate themselves with the independence. He later claims, â€Å"Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage † (Kennedy). By this, Kennedy shows, through words, a picture to the Americans – he has taken the mantle from leaders before him to fulfill certain tasks and responsibilities according to the collective wish of the Americans. Secondly, JFK seeks support for his presidency and uses the unification tool to lure Americans to support him. His speech is full of anaphora of â€Å"to† and â€Å"let both sides† to address both the republicans and the democrats present in this inauguration. JFK has a goal of uniting all Americans and fighting racism. To achieve this, he sates, â€Å"And so, my fellow Americans: ask not what your country can do for you—ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man† (Kennedy). This statement inspires Americans and the world at large as they have so much they can do for their country. Additionally, it demonstrates them that if people collectively put their mind to something, they will achieve it. For instance, it will take unification to do away with racism, corruption, and achieve world freedom and world peace. Additionally, Kennedy unifies the public through the use of alliteration. For instance, he says, â€Å"Let’s go forth and lead the land we love†

Local and Federal Sharing of Information for Law Enforcement Essay

Local and Federal Sharing of Information for Law Enforcement - Essay Example This plan was put together by the DHS and the FBI in order to share information between their two systems. The overall aim of iDSN is "to achieve biometric-based interoperability with a reciprocal exchange of a small subset of DHS and FBI data. The FBI subset will include information on individuals with outstanding warrants for which biometric information exists ("Wanted Person File"). The DHS subset will include information on individuals who have been denied Visas or aliens who have been expeditiously removed from the United States." (Federal Bureau of Investigation, n.d.) Therefore, this database will allow both groups to access information about the various agencies. Data will be shared between the two agencies, and this includes copies of the database's fingerprint information in order to assist with the comparison of fingerprints. Furthermore, the shared information also allows other data to be included, such as criminal history, biography, and any other relevant history which may also be significant above and beyond fingerprint sharing. All data is stored and accessible in the System of Records. Users will also be able to access the FBI maintained criminal history of each individual through the database.

Ethics and Education :: Free Essays Online

Ethics and Education Before one decides whether or not morals should be a standard part of American public school education, one first must figure out what the purpose of education is. This is a difficult question to answer. Some would say that the purpose of education is to learn facts. Others would add to that and say that one's education should include facts and ideas. Perhaps the goal of education is to create well rounded people who are prepared to face the world around them. Perhaps education should be the pursuit of truth, however, in order to pursue truth, one must also define verity. How do you say which, or who's morals are true or untrue? An important aspect of defining education is deciding what areas of a person's education must be acquired in school, and what areas should be learned elsewhere. The area of morals is sticky in this respect. It is very difficult to know where to draw the line. When deciding this one must figure out where the responsibility of parents ends and where responsibility begins for teachers. One could argue that teachers have the task of being educators and parents the job of care-giving, so therefore all learning, including morals should occur within the schools. This is difficult to say though, because the line between teaching and care-giving is also fuzzy. Part of care-giving is making sure that one's child does not hurt him or her self or others, and that involves teaching. Similarly, part of teaching is making sure that the child is able to learn, which involves care-giving. In modern day society children spend a very large percentage of their time in school, and perhaps to enough time at home for their parents to effectively instill all the morals they need to learn in order to be ethical human beings. Because of this it could be argued that it is the responsibility of schools to teach morals in order for their to be any kind of ethical society at all. By not actively teaching morals it is possible that schools are passively teaching to be immoral. Another question to be raised is whether or not morals need to be learned in order ro function in other areas of education. If this is the case, then another question is whether or not the schools should be responsible for instilling those morals, or if they should expect the Ethics and Education :: Free Essays Online Ethics and Education Before one decides whether or not morals should be a standard part of American public school education, one first must figure out what the purpose of education is. This is a difficult question to answer. Some would say that the purpose of education is to learn facts. Others would add to that and say that one's education should include facts and ideas. Perhaps the goal of education is to create well rounded people who are prepared to face the world around them. Perhaps education should be the pursuit of truth, however, in order to pursue truth, one must also define verity. How do you say which, or who's morals are true or untrue? An important aspect of defining education is deciding what areas of a person's education must be acquired in school, and what areas should be learned elsewhere. The area of morals is sticky in this respect. It is very difficult to know where to draw the line. When deciding this one must figure out where the responsibility of parents ends and where responsibility begins for teachers. One could argue that teachers have the task of being educators and parents the job of care-giving, so therefore all learning, including morals should occur within the schools. This is difficult to say though, because the line between teaching and care-giving is also fuzzy. Part of care-giving is making sure that one's child does not hurt him or her self or others, and that involves teaching. Similarly, part of teaching is making sure that the child is able to learn, which involves care-giving. In modern day society children spend a very large percentage of their time in school, and perhaps to enough time at home for their parents to effectively instill all the morals they need to learn in order to be ethical human beings. Because of this it could be argued that it is the responsibility of schools to teach morals in order for their to be any kind of ethical society at all. By not actively teaching morals it is possible that schools are passively teaching to be immoral. Another question to be raised is whether or not morals need to be learned in order ro function in other areas of education. If this is the case, then another question is whether or not the schools should be responsible for instilling those morals, or if they should expect the

Cover Letter for English

I am going to explain how my reading and study skills has improved since my first day of Eng. 5. I am also going to explain some of my strengths and weaknesses. I have improved my reading and study skills and also what I am going to do to improve in the future Before I entered Eng. 5, skills was very weak. I thought it was okay to skim over something, but now I realize I had a plenty of improvements to do. This class has helped to realize that studying is very important. I have to organize my own personal study guide, have a quiet, comfortable place to study in order for me to pass any quiz r test.Doing this has had a lot of reflection on the quizzes and tests I have been taking in this class and my other classes also. I have some strength as a reader. For example, I can understand somewhat of what a book is about by reading the last page of it. By evaluating myself from the first day of class to now. My reading skills have improved. Before, when I read I book I dozed off, I will be reading the book but I would not understand a thing from the chapter. Now, while I read a book I write down notes and what I think might be important towards the chapters to come. I highlight important vocabulary words thatI do not know the meaning of. I look forward to reading my books in the future. I have been learned a lot this semester. Starting with my studying skills I have learned how to organized a study session and a personal study guide for myself. Furthermore, what plan to do for self-improvement I to start a study group with people in my class. Studying In a group can help study skills. My reading skills have gotten better, but it Is not excellent. I will take time to read the whole bible starting with genesis. I would like to read It every day, so I can understand every point of the bible.

Slavery in the English Colonies Essay - 837 Words

Although, Slavery had existed for centuries as a lowest social status in different parts of the world like Africa, Roman Empire, Middle East and etc., in English colonies slavery gained an importance, because of increasing demand for labor force and becoming relationship legitimated by law. Therefore, Englishmen were the reason of slavery in the colonies and its consequences. In the beginning of 17 century a group of merchants established first permanent English colonies in North America at Jamestown, Virginia. Englishmen expected to find gold. Moreover, Virginia Company offered 50 acres of land everyone who journeying to Virginia. They wanted to attract many people to expand their possessions in colony. Determinant factor in the†¦show more content†¦Third, Bacon’s Rebellion, involving rebellious former seeking land, led white planters force a looking more flexible force .Moreover it was more profitable to purchase Negro man. Their price was a little expensive, but th ey worked for whole life. According to labor owned by a Virginia planter, 1648 the cost white slave for instance, Thomas Groves was 1300(in lbs tobacco) for 4 years of service, however a cost of Negro man for instance, Mingo was 2000(in lbs tobacco) for whole life. This is another reason of increasing population and demand for black skin slaves. The rapid increase in the slave population led to strict control, cruelty and justification to brutality. Englishman called slave the† strength and the sinews of this western world . The slave trade horrors were inconceivable. Oladah Equiano, a slave from Nigeria described some horrors of slavery the â€Å"Middle passage†. Equiano and his youngest sister were seized by raiders. They passed from one trader to another. Majority of their slave group died, because of exhaustion or hunger. They were gathered in the merchant’s yard, like so many sheep in fold, without taking into account the sex or age. After signal given, the buyers rushed into the yard and choose for the best one. Furthermore, without scruple, relations and friends separated. In the vessel where Equiano was, there were two brothers which were sold in different slots. This is obvious example of new refinement in cruelty, which adds horrors toShow MoreRelatedThe Differences Of Slavery And The English Colonies1233 Words   |  5 PagesDifferences of Slavery in Africa, the Spanish Colonies, and the English Colonies During the 16th and 19th centuries, slavery was widespread throughout the world. It was practiced by African and European countries to facilitate labor in their colonies abroad. These cultures, who were economically dependent upon the slave trade, also utilized slaves to fill vacancies wherever the citizenry failed to meet the needs of labor. The areas that are experienced in the primary sources are the English colonies of NorthRead MoreSlavery And Religion : The English Colonies867 Words   |  4 PagesSlavery and Religion in the English Colonies Many English immigrants came to America to seek religious freedom and some to improve their economic conditions. The concept of how slavery, thought by many colonists to be an economic necessity, was shaped and came to be rationalized and justified through Christian religious beliefs, is very interesting. The first English colonists settled in the Massachusetts colonies for religious reasons; to escape religious persecution in England as in the caseRead MoreEssay about Slavery by Another Name1282 Words   |  6 PagesThroughout the book, The Origins of Slavery, the author, Betty Woods, depicts how religion and race along with social, economic, and political factors were the key factors in determining the exact timing that the colonist’s labor bases of indentured Europeans would change to involuntary West African servitude. These religion and racial differences along with the economic demand for more labor played the key roles in the formation of slavery in the English colonies. When the Europeans first arrivedRead Morechapter 3 and 41055 Words   |  5 Pagesthought out. Chapter 3 â€Å"Introduction† â€Å"Global Competition and the Expansion of England’s Empire† â€Å"Origins of American Slavery† â€Å"Colonies in Crisis†- Choose only one sub-topic â€Å"The Growth of Colonial America† â€Å"Social Classes in the Colonies†- Choose only one sub-topic 1. How did the mercantilist system work? Explain how the â€Å"mother country† benefited from having colonies. a. The government was in charge of all economic activity the way to promote power. They establish special boundaries.Read MoreEssay about Racism and Slavery Hand in Hand1304 Words   |  6 PagesAmerican colonies were established with the idea of freedom and liberty to all. This goal, however, is darkened by a contradictory event: racism. Racism against African Americans (Negroes) in America was a by-product of permanent and inhumane enslavement of the black population. This type slavery was built upon the need for the American colonies to achieve economic prosperity and social stability. 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Although some may consider racism a major role of the african enslavement, the need for Labor, Low Cost Price ,and Availability played a major role on the enslavement of africans in the new colonies. When the start of the colonizationRead MoreDifferences Between Latin And North America1279 Words   |  6 PagesThe differences between Latin America and North America are primarily due to the disparity between Spanish and English culture. Both Latin and North America are different, due to the Spanish and English ideals implemented in each area. The way of life in both regions are very different. Additionally, the trading and methods of making a stable economy, are substantially diverse. If the English had conquered Mexico and Peru instead of North America, their way of trade would be different. 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